Let's get to know each other shall we?

Our mission is an honest, simple one, with zero BS. 

HERtribe was founded so women just like us feel less alone, more in control, and deeply supported. Together we'll build clarity, confidence, and connection with women who understand your pressures, and are here to help you thrive.

No more carrying it solo.

We founded HERtribe to bring you a space for connection, laughs, real talk, and serious support, so you can lead with less stress and more joy.


Expect clarity, calm, and high-level support with practical tools, and a no-BS sisterhood. HERtribe helps you lead powerfully, live intentionally, and stop burning out to keep up. We're here with HERtribe to surround you with smart, ambitious women and provide you all you need to bring your amibition to life, and feel good doing it.

"I can't believe we've only met once"

But hey, when you know - you know! 

We first met in a the naturally chaotic way that life throws. Trains cancelled, dogs to take to doggy day care, toddlers to take to nursery and frantic messages to make new plans, but an hour or so later, and there we were, sipping Starbucks at a half-way services. 

Everything was aligned, our outlook on life, our passion to live it as best as we can, and our heart to support and seek genuine support from others along the way. 

And just two weeks later came the first Whatsapps: 

"I've been thinking about doing a residential retreat for women, a combination of business coaching and mindset/wellbeing. Fancy exploring it together?"

...

"OMG. Yes yes yes!! I would absolutely LOVE that. Let's get some time in the diary?"

Fastforward and here we are. Presenting, HERtribe. A brand, a mission and a purpose with immense passion and belief firing it the entire way. 

Whatever role you're in, or business you're running, life happens. 

Challenges are thrown at you, that you have no control over, but you still have to meet your personal and professional responsibilities. Life can't jsut stop anymore. 

And actually, if you're anything like us, you don't want life's shit to entirely throw you off course, you want to keep going, keep showing up, and keep delivering. 

Because even amongst all the chaos, you still feel lucky for your life, and you want to live it as best as you can. 

But it can be really bloody hard can't it?

We thought this right back when those very first messages were sent, and then within a matter of weeks, both Jen and Alexis' lives were thrown into mutual disarray. 

Alexis was faced with supporting her husband through cancer treatment.

While Jen was thrown into unexpectedly facing life as a single mum of a 2-year old, running her own business, and supporting her beloved Dad through a terminal illness, at just 31. 

Never did we need HERtribe more. 

And never have we been more determined to bring something we know others need just as much. 

 

Meet Alexis,
HERtribe co-founder

Alexis (or Lex, as she’s known to many) brings buckets of energy, warmth, and wisdom to HERtribe. An ICF-accredited business and leadership coach, she has a fierce passion for helping others get out of their own way, find clarity, and move forward with purpose.

With over 25 years’ experience in business, leadership development and coaching, Alexis has walked the walk, building and running multiple businesses, including as both a franchisor and a franchisee with Home Instead, alongside her husband Pete. After selling their care franchise post-Covid, she launched Franchise Coach, working with leaders to navigate transitions, unlock growth, and build stronger, more conscious leadership.

But Alexis’s story is about more than business. As a wife, mum of two grown-up children, and step-mum to four more, she understands the beautiful chaos of juggling life, leadership and everything in between. HERtribe is shaped by her lived experience, the grit, the growth and the moments that demanded resilience and reinvention.

She’s also a proud advisor member of the BFA and a passionate advocate for women leading from a place of strength, authenticity and self-belief.

Meet Jen
HERtribe co-founder

Jen never planned on becoming so passionate about personal development. In fact, during a compulsory module at university, she greeted it with eye rolls, yet that was the spark for what’s become a lifelong commitment to growth, self-awareness, and supporting others to do the same.

Now a single mum to a toddler and founder of multiple businesses, Jen brings energy, honesty, and heart to everything she does. She believes we only get one life, so we should make it count, and she’s dedicated to helping women do just that.

In 2021, after working with the British Franchise Association throughout the pandemic, Jen founded Cinder to help the franchise industry build mentally healthy, resilient networks. She’s an accredited Mental Health First Aid instructor (MHFA England), a bfa Supplier Member, bfa Academy Partner for wellbeing, and a member of the CAA.

Currently completing her accredited coaching qualification, Jen blends mental health expertise, coaching, and lived experience to power HERtribe, a space where women can pause, reflect, and grow, surrounded by genuine support.

A note from our founders;

We’ve thought carefully about the word tribe and use it with sincere consideration

A 'tribe' is typically defined as 'a social division in a traditional society consisting of families or communities linked by social, economic, religious, or blood ties, with a common culture,' and for us, the term perfectly captures what we’re building, a space where women feel deeply connected by shared values, shared challenges, support, and purpose. 

As a sensitive, and thoughtful community, it's also essential to us that we recognise the cultural roots of the term 'tribe', and that its use must be used with respect and consideration. Our intention is never to cause offence or take lightly the significance it holds. We use it with care and respect, to describe a community where no one has to do the hard stuff alone, and everyone feels they truly belong.

We'd love to hear from you

Are you happy to hear from us via email for news and special offers? I am aware that I can revoke my consent and unsubscribe at any time.
* Indicates required fields
Thank you! We will get back to you as soon as possible.

We need your consent to load the translations

We use a third-party service to translate the website content that may collect data about your activity. Please review the details in the privacy policy and accept the service to view the translations.